OBSI World
Swiss Social Goods · est. 2025

OBSI means upward.

Swiss German for uphill. A brand for good times – and for everything that drives you.

The idea

More than a shirt.

OBSI was born in the Swiss mountains – out of one simple belief: it always goes upwards. “Obsi” means uphill, upwards. That's exactly where we want to go, a little more every day.

Our shirts are small statements for what makes life bigger: more sport, more love, more fun, more friends, more family, more mountains, more you. Modern design, sustainable organic cotton – because the way there matters to us too.

OBSI isn't a logo to wear, it's an attitude to share: a community that pulls each other up.

  • Upwardsfor good times
  • Communitythat pulls you up
  • SustainableOrganic cotton · OEKO-TEX®
  • Swissfinished in Switzerland
From the heart

Geh obsi. Zusammen.

Behind OBSI there's a lot of heart, time and passion – and the wish to create something that connects people and moves them forward. Every shirt should remind you that things are looking up. Thanks for being part of it.

OBSI World
The OBSI world

Be part of it

For everything that drives you – find your category.